According to Iuniverse, who screwed up my acceptance information, my book should go live in a week or two. However, it won’t be available online at bookstores for 4-10 weeks, which absolutely sucks. Next I received an email from a marketing services rep who is working on my press release and I’m thinking, “these people need editors.” This is about the third release of some kind that I have received with bad grammar…easily detectable bad grammar. Oh well, nobody is perfect, but I think my release is “okay” by my standards. I spent countless hours on the PR Web website the past few nights looking at some amazing press releases from authors on there. But I also noticed some not so fantastic ones, and some with poor spelling. Come on people, if you are going to pay for a service at least run the spellcheck!
I don’t have another day off work until Friday when I can amp up my press release and send it back. But while following my connections on Twitter I am slowly learning what is involved in creating a great media kit (press kit). I have looked at some from award-winning novelists and some from no-namers such as myself. I complained, it was more whining, to someone how being self published is hard work because of all the post-production work: marketing, advertising, promotions. And I have a full-time going on all-the-time job that occupies much of my sane time. And in my lucid hours I am left to wonder how I will stand out in the crowd. How do you make a presence in a world of thousands of breakthrough and first time writers?
Get their attention!
- Black mailers with silver writing on the back flap reading, “What if you had a choice: Stay alive for your son, or die to reunite with your wife and daughter?” Not many 10×13 mailers are black, it should be in instant attention grabber and stand out from standard manilla envelopes.
Keep Their Attention
- My presentation folder is a white alabaster pinstripe which will be a complete contrast coming out of a jet black mailer. Hoping it will be a Wow factor. Sort of like a black and white tux, except under the surface it represents life and death…like my book
- Small linen paper, pasted to the front cover with a picture of my book
Inside my press kit:
- CD including files from my book trailer, interview, and possibly a second trailer
- Personalized letter (this takes so much time) to the corporation, bookstore, etc..
- About the Author sheet
- Press release sheet
- Title Information Sheet
some people put a lot more, but I think simple is this case is better. The CD has it’s own holder on the front pocket and the second pocket holds my business card. I also ordered business card stickers to stick on the back of the folder. Next, I have Thank You cards with black envelopes that will be mailed out one week later so they remember my name (learned that in college: don’t let them forget you). Will it all work? I don’t know, but I’m giving it my all, so when my third book is released they might at least know my name. Now to research who gets press kits . . .