Man is in constant search of the missing link! Okay, not necessarily the “missing link,” but that one thing that bridges the gap between point A and point B. In my last post, I wrote that if you wanted to sell a million books, then write a million books and sell each one once. It was sarcastic, yes, BUT the point was that you have to think outside the box.
In my last post [An Empire of Books], I also said that you have to be prepared to become a marketer and publicist. This is true no matter what avenue your business is: writer, home-based business, even a non-profit organization. You may have the best to offer, be the nicest person, or wrote the book that will change the world, but if nobody knows then . . . nobody knows.
Case and point: In 2012 my book, Be Still was published and I became a marketing and advertising fool! I hit every media and outlet and sold lots and lots of books. My efforts continued into the first part of 2013 and I, of course, continued to see sales. Then I stopped. It was exhausting and I needed a break, and wanted to write. The results: one book sold in the third quarter.
Dilemma: I am flat broke! The economy is a bust. I no longer have droves of cash to toss into publicity, book shows, or buying ads. All my numbers were stagnant during my period of absence. My name was no longer out there and I was just another writer under the tag of One Hit Wonder. You see, when you fall off the planet as a new writer, so does your name.
Fix: Since I haven’t been at work, I decided to market and chat up my books again. I can’t always tell sales numbers until the quarter ends, but I can see numbers of hits to my YouTube trailer and book When I Thought I Was Tough. I used those numbers to gauge the results of using free social media. Keep in mind, my numbers had been the same for all of November and December 2013.
Before Social Media After 2 Days of Social Media
Book Trailer: 1,376 1,405
“Tough”Reads: 10,965 10,997
“Tough” Likes: 339 345
Blog Follows: 224 231
You be the judge. I worked day and night to post to Twitter, Facebook, Pinterest, Google+, LinkedIn, and this blog. I wanted to see how much of social media caused a real effect on the numbers. Granted, number of views & likes do not equate to sales. However, it does equate to how many times somebody saw your name, your product, or service. I put in fulltime hours to boost those views, but I think it proves to show that you have to actually put in the work.
Is social media the missing link? Not at all. Hard work is. Go get your audience.
Tania L Ramos, RN and Author Who Found the Missing Link