After the high of writing and completing a manuscript comes the tedious task of deciding how to publish. Once that task is complete, and if you went indie or small press, next comes the crucial stage of marketing and advertising. I think many indie’s hit this strong and with so much excitement, but most would agree that they are writers not marketers. Short of having the money to dish out into marketing/advertisement many of us are left to figure it out on our own.
At what point does an author step back from the day consuming chore of marketing/advertising to become a writer again? And is there a point at which an author gets marketing fatigue and goes on marketing disability?
A book will not advertise its self. When I’m not actively marketing my book it is not actively selling. I’m not of a name yet where people search me out. After life got in the way I took a moment to go back and look at my royalties for one book. I sold three in the first two quarters of this year sans marketing. In two weeks I revamped my energy and went back on the social media road. In two weeks I sold more than I did in the first two quarters.
When is it time to walk away from advertising and marketing? When is it time to say you gave it your best and now its on to the next project? How much do you promote older books when you release a new book? The answer: You are always selling. Your new life title is Author and Director of Marketing & Sales. If you want to sell it, you need to promote it!
With over 3,000,000 books available online, you need to make sure people see your name and titles.
Tania L Ramos, RN & Author