Social media is changing. Better? Worse? Every time I look at how to market there is some new media out there. I couldn’t possibly keep up, not with all the current changes. Read on how to market for indie authors and you will undoubtedly get Facebook, Twitter, blogs, LinkedIn, Reddit, and more.
Many years ago when this was all new it was easy to market on these social media avenues. You were among the first which meant you topped the market when these sites went ginormous. It was like investing stock at pennies and hitting the payload a short time later. But now, you are a small fish in a huge and crowded ocean.
Why stick with social media? Its one of those hideous necessities. In all honesty, outside of blogging the rest of it for me is tedious work. I’m a writer, and I’ve said it before but allow me to say it again: marketing is not my forte. Does it work? Yes, it works as far as numbers go. I posted a few weeks ago how I hit these sites hard and fast for a week and saw major spikes in my numbers, but they did nothing for sales.
Is there a human aspect? Yes. I handed out flyers, bookmarks, and did a few small “vendor” events. These weren’t bookie type events, but more geared toward direct marketing vendors. At times when I’m late on the list to sign up as an It Works vendor, I’ll ask if I can set up a book booth. Most people want their money and allow me in. For the most part, I get to talk with people and interact and hand out tons of material. Most say they use some electronic device now and will order it online. Some do, most don’t, but in the mix of things I am able to sell a few books here and there. Depending on the booth cost, I rarely make my money back, but I sell books, gather an email list, and get information out.
The human aspect of one-on-one interaction seems to fair better than social media sales. Can’t say this is true of all writers, of course when Sparks or Palahniuk posts a new book online I’m all over it…but they aren’t indie. They are whales swimming in a sea of millions of indie writers. Maybe someday I’ll be a whale and my mere presence will command sales, but until then fellow indies, don’t forget to step out of your little writer’s cove and try a new aspect of sales marketing: the human aspect.
Tania L Ramos, RN and Author Meeting Other Humans