As I posted previously, I am now in cover copy polish, but today I received an interesting email that had my application into the, “Rising Star,” program. Talk about labor intensive. They say it’s a quick survey, yet I sit here sweating bullets, trying desperately to sell myself, marketing campaign, and book to people who only know me by the answers to their questions. The area I am having particular trouble in is defining my target audience. Now, being the nerd I am, and not wanting to sound the remedial marketer I am, I Google search, “target audience.” I am hit with zillions of hits, but most don’t pertain to what I am searching for. Time to narrow the search … BAM! hit with tons of sites offering their fee based services. I’m thinking I can figure this out on my own with the correct resources, so I continue to search, and so far it has been two hours in and I have determined my market is greater than women ages 17-57, but the heck are they? I remain humbled by this question.
Next perplexing question: DO you have any professional affiliations, belong to any groups, churches, or community organizations? I’m thinking, OH CRAP! You mean I’m supposed to leave the confines of my home? Then I think, outisde of the fact that I just found a writer’s club out here, I belong to nothing, but if I say I’m going to start attending these meetings it will come off as someone scrambling to find a place to belong. Sorta like my kid rushing for the activities colleges are looking for. So, I list my mom’s church, which is as close to church as I have been in years…does guilty by association work here?
Then I’m asked if i’ve won any awards or accolades? Geesh! You mean I have to be good, too? I think the term, “what the ….” slipped my lips. Now I struggle to recall if I won that award for haikus back in ninth grade. Does, “my mom thinks I’m amazing,” count? How about my versatile blogger award? I remember my first book, “Be Still,” was in the top five most voted for books for Book of The Year, so I document that after chewing my nails to a stub, hoping they don’t sit their and laugh.
Next question: DO you personally know anybody in media, radio, television, newspaper, magazines, who you can contact? And i’m thinking, “ummmmm, no.” My ex-husband works for Universal Studios Hollywood and if a book happens to fall in the lap of say, Steven Spielberg, then my exhusband is as close as I will get to knowing someone in the business…too bad he’s an EMT who works the park.
All-in-all, my brain is fried with working on this “Simple” survey. I have devulged my bargain basement marketing plan, financial budgeting, lack of contacts, uniqueness of my book, and the books it is similar too (which was more research), and now I am truly spent. I will do more work tomorrow and try not to answer with too many, “n/a,” in my answers. I’m new to this, so I hope they see that I am doing what I can, above and beyond, especially with limited time.
Happy Easter to you all who celebrate it! I’ll keep you informed of my progress.