Iuniverse has stepped into the 21st century by adding bookstubs to their packages, although, if my memory is correct, it means they have decreased the number of free hardcover copies included with the packages. At first I was unsure if I liked that idea, mainly because I had no clue what in the world a bookstub was. So my nerdy self went and did some Google searching on the topic. Here is what I learned: Bookstubs are small credit card sized and shaped marketing tools that can be handed out in publicity. What the card has on the front is a picture of your book cover, on the back is instructions on how to download the book for free. So, in short, part of the package includes free e-reader download cards (bookstubs). Brilliant!
According to some survey I ran across somewhere, it said e-readers brought back the “dead art” of reading. I don’t care if kangaroos wearing pink tutus brings back the “dead art” of reading, as long as people are reading. But of course, we would have to learn how to harness the potententiality of tutu wearing kangaroos. What, iUniverse has done is harness the marketing potential of the future in electronic reading devices. Granted, I’m not sure if bookstub signing events will make it big, but maybe they will.
Speaking of book signings, will bookstubs help? Every time I visist my local bookstore, I see people hovering around the e-reader section, most asking various questions. There are even workshops for newbies held every Saturday. Will bookstubs be a valuable weapon in the book arsenal? Heck, yes! WIth more and more people downloading via e-reader, then it would only make the utmost sense that authors offer bookstubs. I have seen two different kinds. One offers a free or discounted code on the bag of the card. The other is offered at full price, but gives your buyer a collector’s card that CAN be signed.
I am thrilled to now be offered bookstubs as part of the package and sincerely hope that they will be part of my package, since I purchased my package three months ago. All you authors out there, go search bookstubs (several providers) and add these little cards to your publicity package.